Having spent 30 years in the health benefits industry, I can honestly say that one of the most common and consistent complaints that I’ve heard from customers is that their employees find their benefits confusing. Pretty much across the board. Think about it, of course they find their benefits confusing, there are a myriad of forms thrown at them every year, they probably don’t understand why or how their premiums really change each year, and they aren’t really given the tools to figure it out. Up until now, our mantra has pretty much been “just figure it out”. Got a problem? Go to the same doctor that you’ve always seen. Need a new doctor? Try to get a recommendation or something. And if you’ve been given a bill that looks a bit hefty, just deal with it.
Telemedecine is something that we’re constantly talking about. Not because it’s the end-all be-all of healthcare, or because it can replace your doctor, but because it’s simply underutilized. Telemedicine can remove a ton of the roadblocks and challenges that people experience that often prevent them from seeing the doctor in a timely manner. Things like having to get time off work or waiting to get your children in after school are pretty much non-existent.
If you’re a follower of our stuff, you may have noticed that we talk about “convenience care” quite a lot. Its something that we believe in and can get pretty fired up about (don’t judge, some people like celebrities, some people like health-tech startups). Its occurred to me that we should really do an article that focuses more squarely on convenience care and why you should care about it. But before we get to that, lets just look at providing a definition of convenience care so that we can get on the same page.
It is often said that the relationship between the doctor and the patient is the foundation of the American medical system. Consider your typical Americana small town circa 1950’s. One stoplight on Main Street, everybody knows everybody, and high school football is the main attraction. You know what I mean. In this scenario, I can tell you exactly who the 3 most important people in town are. The mayor, the priest, and the doctor. Why? Because these are the people that are the most trusted and are the cornerstone figures in people’s lives.
If I could tell you one thing, and one thing only to make your healthcare experience better [cheaper], it would be this – when it comes to medical treatments, be sure. I could end the article there, but I’m long winded.